Plus8 Touch 5 4G

Client

Australia Post

Tasks

Product Management, Project Management, packaging design Collateral creation

Time

Mar 2017 - Dec 2017

Role

Ingram Micro ODM Product Manager

Tools

Link/s

Amazon

Contact Me on LinkedIn

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Overview

The Customer

Australia Post, the national postal service, provides a wide range of retail services beyond just postage. These include technology products such as mobile phones, as well as crucial e-commerce and digital solutions for businesses and individuals.

Project Goals

Our project directly supported Australia Post's goal of expanding product offerings on their website. We focused on introducing an affordable 4G mobile phone to meet the increasing demand for budget-friendly smartphones.

Problems

The smartphone market was already saturated.
Customers were increasingly seeking affordable smartphone options.
Australia Post lacked an in-house development team.
Addressing warranty issues was a key consideration to ensure customer satisfaction and protect Australia Post's reputation.

Solution

Conducted extensive market research to identify gaps and opportunities.
Developed comprehensive branding, including logo design.
Designed eye-catching packaging and supporting collateral such as the user manual.
Streamlined the phone's design and features, focusing on affordability.
Ensured a readily available supply of spare parts and replacements.

The Approach

Research

I employed a customer matrix, leveraging GfK data, to identify gaps in the market. By analyzing the relationship between phone prices, user value, and sales volume, we strategically pinpointed opportunities to introduce new models. These models would offer either superior value, a more competitive price, or both, all while avoiding oversaturated market segments. This data-driven approach allowed us to position new products effectively and maximize their potential for success.

Proposal

Market research informed the creation of a proposal outlining two potential phone models. After careful consideration, the decision was made to proceed with the Plus 8 Touch 5.

Product and Project Managment

Despite a small team, I effectively managed the project, collaborating seamlessly with compliance, quality control, technical teams and manufacturers . I maintained meticulous organization, ensured milestones were met, and spearheaded compliance and certification efforts. Additionally, I played a hands-on role in designing the packaging, marketing collateral, and even the phone's boot-up screens.

Packaging Design

I designed the packaging, creating assets in Illustrator and Photoshop, and then visualized the final product with a 3D render. Final design aspects, such as gloss, were layered into the file for production and sent to ODM

Coming Soon

Manual, Screen Savers and Boot up screens

I had hands-on involvement in creating the packaging, writing and designing the user manual, and preparing regulatory documents. I also designed the boot-up screen, ensuring all elements adhered to Google's requirements.